Female strength, dedication, and commitment are the name of the game in our #StrongIsBeautiful campaign. The idea that strength and femininity are mutually exclusive is problematic even beyond sports, we seek to demonstrate that they can go hand in hand.
For eight years, we’ve collaborated with some of the most inspiring women in sports and beyond to celebrate the strength it takes to do what they do.
Why?
Nearly half of girls drop out of sports after age 13 and are three times more likely to drop out of sports than boys, with self-belief and body image concerns found to be key issues.
(Source: Women in Sport Survey 2022.)
2024
Ahead of an exciting summer of sport, we asked acclaimed international rugby players Celia Quansah, Ellie Boatman and Jasmin Joyce, to come together and celebrate their strength and dedication to their field. They spoke to us about their proudest moments and the challenges of competing.
2023
As a London brand, it should come as no surprise that we’re absolutely crazy about the Lionesses! To show our support for the team, we invited Fara Williams MBE – a former Lioness and the most capped England football player ever (and that includes the boys!) – and Reanna Blades of Chelsea FC – a Lioness in the making – to tell us their stories of becoming female athletes and overcoming the challenges that stood in their way.
2021
Synchronised swimmers Kate Shortman and Izzy Thorpe embody the spirit of female strength and support, together excelling at a discipline that requires the strength of a powerlifter and the grace of a ballerina. The star duo — who have represented Great Britain in prestigious global sporting events — showcase the pure strength and grace of female athletes.
2016
We invited three multi-medal-winning athletes to tell us their stories of finding inspiration and unstoppable strength. Skeet shooter Amber Hill, para-athlete long jumper Stef Reid, and windsurfer Bryony Shaw perfectly embody the strength and beauty of female athletes at the top of their game.
Female strength, dedication, and commitment are the name of the game in our #StrongIsBeautiful campaign. The idea that strength and femininity are mutually exclusive is problematic even beyond sports, we seek to demonstrate that they can go hand in hand.
For eight years, we’ve collaborated with some of the most inspiring women in sports and beyond to celebrate the strength it takes to do what they do.
Why?
Nearly half of girls drop out of sports after age 13 and are three times more likely to drop out of sports than boys, with self-belief and body image concerns found to be key issues.
(Source: Women in Sport Survey 2022.)
2024
Ahead of an exciting summer of sport, we asked acclaimed international rugby players Celia Quansah, Ellie Boatman and Jasmin Joyce, to come together and celebrate their strength and dedication to their field. They spoke to us about their proudest moments and the challenges of competing.
2023
As a London brand, it should come as no surprise that we’re absolutely crazy about the Lionesses! To show our support for the team, we invited Fara Williams MBE – a former Lioness and the most capped England football player ever (and that includes the boys!) – and Reanna Blades of Chelsea FC – a Lioness in the making – to tell us their stories of becoming female athletes and overcoming the challenges that stood in their way.
2021
Synchronised Olympic swimmers Kate Shortman and Izzy Thorpe embody the spirit of female strength and support, together excelling at a discipline that requires the strength of a powerlifter and the grace of a ballerina. We couldn’t have asked for better campaign stars to help us showcase the pure strength and grace of female athletes.
2016
To celebrate the 2016 Olympics in Rio, we invited three multi-medal-winning Team GB athletes to tell us their stories of finding inspiration and unstoppable strength. Skeet shooter Amber Hill, paralympic long jumper Stef Reid, and windsurfer Bryony Shaw perfectly embody the strength and beauty of female athletes at the top of their game.