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THE BLUEBELLA
POP-UP STORE

22 floral street,
covent garden,
wc2e 9ds

We are so excited to introduce our pop-up store in London’s iconic Covent Garden—a beautifully curated space where we connect with our community and share the artistry behind each of our pieces.

STORE OPENING TIMES

Monday to Saturday: 11am — 7pm

Sunday: 12pm — 6pm

If you haven’t already, come visit us on Floral Street!

Whether you’re searching for the perfect gift or simply treating yourself to something special, we’d love to welcome you.

A message from our founder:

‘The Bluebella team and I are so excited to welcome you to our new London pop-up store. As a proud, London-born brand, this city is central to the Bluebella brand DNA so it felt right for us to open in Covent Garden, one of the top shopping destinations in the world. We hope to see you there soon!’

Emily Bendell

Bluebella Founder & CEO

THE BLUEBELLA POP-UP STORE

22 floral street, covent garden,
wc2e 9ds

We are so excited to introduce our pop-up store in London’s iconic Covent Garden—a beautifully curated space where we connect with our community and share the artistry behind each of our pieces.

STORE OPENING TIMES

Monday to Saturday: 11am — 7pm

Sunday: 12pm — 6pm

If you haven’t already, come visit us on Floral Street! Whether you’re searching for the perfect gift or simply treating yourself to something special, we’d love to welcome you.

A message from our founder:

Emily Bendell

Bluebella Founder & CEO

Don’t Miss Festive Thursdays!

Every week throughout December, we’ll be open until 8pm, serving delightful mocktails and offering complimentary gift wrapping with every purchase.

Don’t Miss Festive Thursdays!

Every week throughout December, we’ll be open until 8pm, serving delightful mocktails and offering complimentary gift wrapping with every purchase.

DIFFERENCE BETWEEN OVERBUST AND UNDERBUST	CUP (UK)	CUP (USA)	CUP (FR)	CUP (DE)	CUP (AUS)	CUP (EUR)	CUP (IT)
1" 2.5cm	A	A	A	A	A	A	A
2" 5cm	B	B	B	B	B	B	B
3" 7.6cm	C	C	C	C	C	C	C
4" 10cm	D	D	D	D	D	D	D
5" 12.7cm	DD	DD/E	E	E	DD	E	E
6" 15.2cm	E	DDD/F	F	F	E	F	F
7" 17.7cm	F	G	G	G	F	G	G

UNDERBUST CIRCUMFERENCE	UK	USA	FR	DE	AUS	EUR	IT
26" 66.2cm	30	30	80	65	8	65	0
28" 71.2cm	32	32	85	70	10	70	1
30" 76.2cm	34	34	90	75	12	75	2
32" 81.2cm	36	36	95	80	14	80	3
34" 86.2cm	38	38	100	85	16	85	4
36" 91.2cm	40	40	105	90	18	90	5
37.9" 96.2cm	42	42	110	95	20	95	6

BUST	WAIST	HIP	SIZE	UK	USA	FR	DE	AUS	EUR	IT
31" 79cm	24" 62cm	34" 86cm	XXS	6	2	34	32	6	32	36
32" 83cm	26" 66cm	35" 89cm	XS	8	4	36	34	8	34	38
34" 87cm	27" 70cm	37" 94cm	S	10	6	38	36	10	36	40
36" 91cm	29" 74cm	39" 98cm	M	12	8	40	38	12	38	42
38" 96cm	31" 79cm	41" 103cm	L	14	10	42	40	14	40	44
40" 101cm	33" 84cm	43" 108cm	XL	16	12	44	42	16	42	46
42" 108cm	36" 91cm	45" 115cm	XXL	18	14	46	44	18	44	48
44" 112cm	38" 96cm	47" 120cm	XXXL	20	16	48	46	20	46	50

CUP (UK)	UNDERBUST CIRCUMFERENCE	SIZE	UK	USA	FR	DE	AUS	EUR	IT
A - B	26-28" 66-71cm	XXS	6	2	34	32	6	32	36
A - C	28-30" 71-76cm	XS	8	4	36	34	8	34	38
B - D	32-34" 81-86cm	S	10	6	38	36	10	36	40
B - D	34-36" 86-91cm	M	12	8	40	38	12	38	42
B - D	36-38" 91-96cm	L	14	10	42	40	14	40	44
B - DD	38-40" 96-101cm	XL	16	12	44	42	16	42	46
C - DD	40-42" 101-106cm	XXL	18	14	46	44	18	44	48
C - DD	42-44" 106-111cm	XXXL	20	16	48	46	20	46	50

BUST	WAIST	HIP	SIZE	UK	USA	FR	DE	AUS	EUR	IT
31" 79cm	24" 62cm	34" 86cm	XXS	6	2	34	32	6	32	36
32" 83cm	26" 66cm	35" 89cm	XS	8	4	36	34	8	34	38
34" 87cm	27" 70cm	37" 94cm	S	10	6	38	36	10	36	40
36" 91cm	29" 74cm	39" 98cm	M	12	8	40	38	12	38	42
38" 96cm	31" 79cm	41" 103cm	L	14	10	42	40	14	40	44
40" 101cm	33" 84cm	43" 108cm	XL	16	12	44	42	16	42	46
42" 108cm	36" 91cm	45" 115cm	XXL	18	14	46	44	18	44	48
44" 112cm	38" 96cm	47" 120cm	XXXL	20	16	48	46	20	46	50

WEIGHT(lbs) WEIGHT(kg)
HEIGHT(cm)	HEIGHT(inches)	88 40	99 45	110 50	121 55	132 60	143 65	154 70	165 75	176 80	187 85	198 90	209 95
150	4'9"	S	S	S	S	S	S	M	M	M	M	L	L
155	5'1"	S	S	S	S	S	S	M	M	M	M	L	L
160	5'3"	S	S	S	S	S	S	M	M	M	L	L	L
165	5'4"	S	S	S	S	M	M	M	M	L	L	L	L
170	5'6"	S	S	S	S	M	M	M	L	L	L	L	L
175	5'7"	S	M	M	M	M	M	M	L	L	L	L	L
180	5'9"	M	M	M	M	M	M	M	L	L	L	L
185	6'1"	M	M	M	M	L	L	L	L	L	L	L
190	6'2"	M	L	L	L	L	L	L	L	L

SOFT CUP	SIZE	UK	USA	FR	DE	AUS	EUR	IT
A - C	S	6-10	2-6	34-38	32-36	6-10	32-36	36-40
B - D	M	10-14	6-10	38-42	36-40	10-14	36-40	40-44
C - D	L	12-16	8-12	40-44	38-42	12-16	38-42	42-46
C- DD	XL	14-18	10-14	42-46	40-44	14-18	40-44	44-48

LENGTH (CENTRE BACK)	UK	USA	FR	DE	AUS	EUR	IT
20" 50.3cm	6	2	34	32	6	32	36
20" 51cm	8	4	36	34	8	34	38
21" 52.cm	10	6	38	36	10	36	40
21" 54cm	12	8	40	38	12	38	42
22" 55.5cm	14	10	42	40	14	40	44
22" 57cm	16	12	44	42	16	42	46
23" 58.5cm	18	14	46	44	18	44	48

SIZE	SHOULDER WIDTH	BODY LENGTH	UK	USA	FR	DE	AUS	EUR	IT
XS/S	29" 74cm	25" 63.5cm	6-12	2-8	34-40	32-38	6-12	32-38	36-42
M/L	31" 78.8cm	26.5" 67.5cm	14-20	10-16	42-48	40-46	14-20	40-46	14-20

SIZE	UNDERBAND CHAIN LENGTH (ADJUSTABLE)	NECK CHAIN LENGTH (ADJUSTABLE)	CUP HEIGHT (TOP TO BOTTOM)	CUP WIDTH (BOTTOM EDGE)
XS/S	22.4-33.9" 57-86cm	26.4" 67cm	5.9" 15cm	6.2" 16cm
M/L	30.3-35.8" 77-91cm	28" 71cm	6.2" 16cm	7.2" 18.5cm

SIZE	NECK CHAIN LENGTH (ADJUSTABLE)	WAIST CHAIN LENGTH (ADJUSTABLE)	FRONT CHAIN LENGTH (NON ADJUSTABLE)
XS/S	14.6-19.7" 37-50cm	26.4-31.1" 67-79cm	12.9" 33cm
M/L	14.6-19.7" 37-50cm	28-32.7" 71-83cm	13.4" 34cm

SIZE	WAIST CHAIN LENGTH (ADJUSTABLE)	THIGH CHAIN WIDTH (NON ADJUSTABLE)	FRONT CHAIN LENGTH (NON ADJUSTABLE)
XS/S	24.4-32.3" 62-82cm	25.2" 64cm	11.8" 30cm
M/L	26.8-34.6" 68-88cm	26.4" 67cm	12.2" 31cm

SIZE	WAIST CHAIN LENGTH (ADJUSTABLE)	FRONT PANEL WIDTH (TOP EDGE)	FRONT PANEL HEIGHT (TOP TO BOTTOM)
XS/S	22.8-40.9" 58-104cm	6.3" 16cm	5.9" 15cm
M/L	26-45.7" 66-116cm	7.2" 18.4cm	6.7" 17cm

Latex Stockings Size Guide (inches) Latex Stockings Size Guide (cm)
Measurements	S	M	L
Foot Length (from end of toe to back of heel) Foot Length (from end of toe to back of heel)	8.7" 22cm	9.1" 23cm	9.5" 24cm
Ankle Circumference (at thinnest point) Ankle Circumference (at thinnest point)	6.3" 16cm	6.7" 17cm	7.1" 18cm
Calf Circumference Calf Circumference	10.8" 27.4cm	11.2" 28.4cm	11.6" 29.4cm
Top Thigh Circumference Top Thigh Circumference	15.8" 40cm	17.3" 44cm	18.9" 48cm
Stocking Length (from back of heel to top edge) Stocking Length (from back of heel to top edge)	28.7" 73cm	29.1" 74cm	41" 29.5cm

WEIGHT(lbs) WEIGHT(kg)
HEIGHT(cm)	HEIGHT(inches)	88 40	99 45	110 50	121 55	132 60	143 65	154 70	165 75	176 80	187 85	198 90	209 95
150	4'9"	S/M	S/M	S/M	S/M	S/M	S/M	S/M	S/M	S/M	S/M	S/M	L/XL
155	5'1"	S/M	S/M	S/M	S/M	S/M	S/M	S/M	S/M	S/M	L/XL	L/XL	L/XL
160	5'3"	S/M	S/M	S/M	S/M	S/M	S/M	S/M	S/M	L/XL	L/XL	L/XL	L/XL
165	5'4"	S/M	S/M	S/M	S/M	S/M	S/M	S/M	L/XL	L/XL	L/XL	L/XL	L/XL
170	5'6"	S/M	S/M	S/M	S/M	S/M	S/M	L/XL	L/XL	L/XL	L/XL	L/XL	L/XL
175	5'7"	S/M	S/M	S/M	S/M	S/M	L/XL	L/XL	L/XL	L/XL	L/XL	L/XL	L/XL
180	5'9"	S/M	S/M	S/M	S/M	L/XL	L/XL	L/XL	L/XL	L/XL	L/XL	L/XL	L/XL
185	6'1"	S/M	S/M	S/M	L/XL	L/XL	L/XL	L/XL	L/XL	L/XL	L/XL	L/XL	L/XL
190	6'2"	S/M	S/M	L/XL	L/XL	L/XL	L/XL	L/XL	L/XL	L/XL	L/XL	L/XL	L/XL

Hey!

THE BLUEBELLA POP-UP STORE

22 floral street, covent garden, wc2e 9ds

STORE OPENING TIMES

THE BLUEBELLA POP-UP STORE

22 floral street, covent garden, wc2e 9ds

STORE OPENING TIMES

THE BLUEBELLA
POP-UP STORE

22 floral street,
covent garden,
wc2e 9ds

22 floral street, covent garden,
wc2e 9ds